by Joe Mandese @mp_joemandese
Source: www.mediapost.com, February 2024
The NFL’s house ad was the most effective commercial of all the spots running in Super Bowl LVIII by at least one measure: creative effectiveness, according to an analysis released this morning by advertising creative effectiveness analysis platform Daivid.
Popeye’s “The Wait Is Over” ranked closed behind based on the AI-powered platform’s proprietary creative effectiveness methodology, which tested all of the Super Bowl spots on a panel of nearly 200 Americans.
See the top 10 ranked below based on a score of “10” being most effective.
NFL “Born To Play” Score: 7.45
Popeye’s “The Wait Is Over” Score: 7.29
Uber Eats’ “Don’t Forget” Score: 7.23
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CaraVe’s “CeraVe with Michael Cera…Ve” Score: 7.11
Paramount+ “Hail Patrick” Score: 7.10
T-Mobile’s “Audition” Score: 7.07
Mountain Dew’s “Aubrey Plaza Having a Blast” Score: 7.07
T-Mobile’s “That T-Mobile Home Internet Feeling” Score: 7.04
Bud Light’s “Easy Night Out” Score: 7.03
Pringle’s “Mr. P” Score: 7.01
State Farm’s “Like A Good Neighbaaa” Score: 6.93